SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) |
3 Months Ended | 6 Months Ended | |||
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Jun. 30, 2021
USD ($)
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Jun. 30, 2020
USD ($)
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Jun. 30, 2021
USD ($)
Segment
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Jun. 30, 2020
USD ($)
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Dec. 31, 2020
USD ($)
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Property, Plant and Equipment [Line Items] | |||||
Cash equivalents | $ 0 | $ 0 | $ 0 | ||
Allowance for doubtful accounts | 0 | 0 | 0 | ||
Allowances for sales discount | 13,000 | 13,000 | 13,000 | ||
Inventory reserves for obsolete | 0 | 0 | $ 0 | ||
Impairment loss | $ 0 | $ 0 | |||
Number of reportable segment | Segment | 1 | ||||
Advertising expenses | $ 2,074,740 | $ 242,534 | $ 4,226,411 | $ 484,434 | |
Patents [Member] | |||||
Property, Plant and Equipment [Line Items] | |||||
Legal fees | $ 187,329 | ||||
Minimum [Member] | |||||
Property, Plant and Equipment [Line Items] | |||||
Estimated useful life of property plant and equipment | 3 years | ||||
Maximum [Member] | |||||
Property, Plant and Equipment [Line Items] | |||||
Estimated useful life of property plant and equipment | 7 years |
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- Definition Allowances for sales discount. No definition available.
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount of allowance for credit loss on accounts receivable. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount of write-down of assets recognized in the income statement. Includes, but is not limited to, losses from tangible assets, intangible assets and goodwill. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Amount of short-term, highly liquid investments that are both readily convertible to known amounts of cash and so near their maturity that they present insignificant risk of changes in value because of changes in interest rates. Excludes cash and cash equivalents within disposal group and discontinued operation. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Amount of valuation reserve for inventory. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition The amount of expense provided in the period for legal costs incurred on or before the balance sheet date pertaining to resolved, pending or threatened litigation, including arbitration and mediation proceedings. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Number of segments reported by the entity. A reportable segment is a component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements. Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
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- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. No definition available.
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- Definition Useful life of long lived, physical assets used in the normal conduct of business and not intended for resale, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Examples include, but not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment. No definition available.
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